Search engine optimization (SEO) is the process of getting your website to show up naturally on search engine results, being ranked among your competitors, without having to pay for it. SEO is combined from the page titles, subtitles, descriptions, and content that you have added to your website. The words on your website can be the most important thing that you need to think about and change in order to increase your rankings.
Search Engine Optimisation - SEO
SEO Strategy
In search results, search engines such as Google, display links to websites they consider to be relevant and authoritative mainly based on keywords they find from each website they visit. Keyword research is therefore the first step in the SEO process and an essential part of any SEO strategy. You understand your product and what your customer wants, however, you need to help your customer find your web content by creating well thought out content loaded with the correct keywords that you will be ranked for.
Phrases that people use, known as keyphrases, and common search terms and any questions and queries that they may use, are also important to understand. Collectively, these keywords, keyphrases, common search terms, questions, and queries, can then be used together throughout your website to better develop your content. Optimally there will be a good balance of use that strategically distributes them effectively and efficiently throughout your content so that you start ranking for them and get to be seen sooner on a search engine far ahead of your competition. Remember the simple fact that it does not make any sense to optimize for keywords, keyphrases, common search terms, questions, and queries that people do not use. To rank, you need to think about what Google and other search engines are looking for.
Content Matters
It is important to create great content, being mindful of spelling and grammar that is in tune with your SEO strategy and that is authoritative and relevant to what you are selling. Content relevancy is very important and is a measurement of how relevant a piece of content is to a particular keyword, beyond simply determining if that keyword occurs in the content. Hopefully once created, over time, your website will be back-linked by other websites that also have an authority in your area.
Click-Through Rate
One of the most important parameters to optimize is The Click-Through Rate (CTR). The CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement, be it on your website, your Facebook post, Instagram advert, Shopify account, or other social media platform. Simply put, you want a visitor to your website to click on your website links, especially if one of those website links is a purchase button. You want the CTR to be as high as possible and by enhancing your SEO it can help you to identify pages that you need to optimize and improve on to yield better results for your business.
SEO is an Iterative Process
SEO optimization is an iterative process as search engines such as Google’s search algorithm changes and learns to adapt to deliver better search results for its users. Making your webpages as up to date and as relevant as you can to the current keywords, keyphrases, common search terms, questions, and queries people are using is critical for you to be found on the internet and to turn this into sales.
endeavit & SEO
At endeavit, we have been at the forefront of internet development having roots firmly in Silicon Valley for many years. We can help you optimize for SEO by using sound techniques to help you understand your website content better and increase organic traffic to your website.
We use our own digital technology software to analyse your content, keywords, and keyphrases and optimize them so that your website can be found faster and ahead of your competitors. We make suggestions and actionable recommendations with proven analytics of your real-time user data from your actual website. We generate a performance report to optimize the content on your website so you can see if metrics and performance are improving, to ultimately increase and improve your CTR.
We help you discover what keywords your competitors are using in their ads and how effective they are and to detect any changes your competitor may make to their webpage so that you can react to it preventing a drop in your ranking. We also help you to monitor your backlinks and develop strategies to improve your number of backlinks for better SEO and search engine ranking.
