Digital marketing is critical for all businesses, no matter their size or reach. With digital marketing, creating quality and engaging content is the most important aspect and should be at the forefront of any digital marketing campaign. Consistently generating quality and engaging content is rooted in fully understanding the desires and needs of your clients. Both content and needs can be effectively delivered and understood by effective use of digital technologies from video, image, copy, articles, blogs, and even simply graphics, with a focus on improving the customer experience through custom, conversational and personalized content. It’s all about creating unique valuable experiences for your clients, users, and customers.

Some of the main channels of digital marketing include paid search advertising, search engine optimization (SEO), conversion rate optimization, content marketing, blogging, targeted email marketing, pay-per-click advertising, social media marketing, and paid social media advertising. Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product, or service exists.

There are several new areas of digital marketing that are of growing interest and are becoming more and more specialized to drive sales – voice search and recognition, artificial intelligence and augmented reality, click analytics, and optimizing content for the mobile platform, such as the growing use of vertical videos. Voice recognition technology is gaining ground in the digital marketing space giving a strategic advantage over competitors if a business can incorporate voice-based search technology into business operations.

Artificial intelligence (AI) and augmented reality (AR) are also starting to play a crucial role in digital marketing. They are being used to inform brands about the buying habits of their customers, model how customers find products and interact with a brand, and even identify customers who are ready to leave for a competitor. Brands are using the power of AI to personalize email marketing campaigns based on preferences and user behaviors.

AI is not only able to generate content but is also being used to curate it – making it possible to better connect with visitors on certain websites and show them more relevant content. Intelligent tools like Wordsmith, Articoolo, and Quill are already being used to create unique content in targeted blogs that give the impression a human wrote it and that the website is actually up to date.

Friendly, quick to answer chatbots are changing the way customers interact with brands. These virtual assistants are AI-informed, chat in real-time day or night, and many customers prefer these types of interactions – however, they are unaware that they are not talking to a human. If your company handles many FAQs on daily basis, introducing a chatbot could increase customer satisfaction. With AR, customers have the power – just for a moment – to literately try on virtual shoes or to see the inside of a hotel room or a ship cabin before making an actual purchase of the physical equivalent and experience.

The type of platform that digital marketing is delivered on is critical to understand. Digital marketing on mobile is very different from digital marketing on desktop. These days, these differences are particularly important as smartphones are now the primary device people use to interact with the internet and the shift from desktop to mobile has had a profound effect on digital marketing.

Specifically for mobile digital marketing, vertical videos are now growing to become very popular and effective in their use. Vertical videos are videos that are optimized to remain in the upright or portrait mode when being viewed on a mobile device. All the major social media platforms are supporting this vertical format. Shooting in this vertical way, and optimizing for it, is going to be a necessity that organisations need to understand for the future digital marketing needs. It is also becoming increasingly apparent that the best way to reach your audience or communicate with them is by sharing live video. Real-time live video of a user using your product or service, such as running with the latest trainer and giving instant feedback, or by eating at your restaurant, can deliver real instant impressions to your target audience.

At endeavit, can help you create an effective digital marketing campaign and introduce you to current and latest digital technologies for enhanced digital marketing. We will help you use digital marketing to promote your product to thousands of users, run a competitor analysis, optimize pricing and product listings, encourage reviews to drive sales, take advantage of promotions and drive external traffic, using techniques such as traffic blogs, Facebook Ads and Google AdWords, to your website. We will help you identify the most effective online sales and distribution channels for your business utilizing social media platforms and highlight strategies on how to build a community to effectively market and sell to. You will learn how to track the results of your digital marketing efforts with incredible accuracy and make it is easy for you to see which strategies are producing profitable results and which ones need some work.